Privacy Policy for 77ee
At 77ee, safeguarding the personal data of our players is a core responsibility. This Privacy Policy sets out exactly what information we collect, why we collect it, how it is stored and processed, and what rights you hold over your own data as a registered player based in Bangladesh.
Privacy at the Core of 77ee
Every piece of data we hold exists for a clear, lawful purpose. We do not sell player data, we do not share it with advertisers, and we give every player meaningful control over their own information.
Secure Data Storage
All personal data submitted to 77ee is stored on encrypted servers protected by industry-standard security protocols. Access to player data is strictly limited to authorised personnel with a documented operational need.
No Data Selling
77ee does not sell, rent, or trade your personal information to any third-party advertiser or data broker under any circumstances. Your data is used solely to operate your account, process transactions, and improve your experience on the platform.
Player-Controlled Privacy
You retain meaningful rights over your own data at every stage of your relationship with 77ee. You may request access, correction, or deletion of your personal information by contacting our support team at any time.
SSL Encryption in Transit
All data transmitted between your device and the 77ee platform is protected by TLS/SSL encryption. This ensures that your login credentials, payment details, and personal information cannot be intercepted during transmission.
Transparent Data Use
We document every category of data we collect and the specific purpose for which it is used. This policy is written in plain English so that any player can understand exactly how their information is being handled — no legal jargon without explanation.
Limited Retention Periods
77ee does not hold personal data for longer than is necessary for the purpose it was collected. Once your data is no longer required for operational, legal, or compliance purposes, it is securely deleted or anonymised in accordance with our internal data retention schedule.
Information We Collect
When you register for an account, use the 77ee platform, or contact our support team, we collect personal data that falls into the following categories. We collect only the minimum data necessary for each stated purpose.
| Data Category | Specific Data Points Collected | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, National ID or passport number (for KYC purposes only) | Registration form; KYC document upload |
| Contact Data | Email address, Bangladeshi mobile number, residential address (including city and division) | Registration form; account settings updates |
| Financial Data | bKash / Nagad / Rocket / Upay wallet numbers, bank account identifiers, deposit and withdrawal transaction records, account balance history | Cashier / payment gateway interactions |
| Gaming Activity Data | Bets placed, games played, wagering history, win/loss records, session durations, bonus redemptions | Automated platform logging |
| Technical Data | IP address, device type and OS, browser type and version, screen resolution, session timestamps, referring URL | Automatic collection via cookies and server logs |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Direct player-to-support interactions |
| Verification Data | Uploaded identity documents, proof-of-address documents, selfie photographs submitted during KYC review | KYC verification portal |
Data We Do Not Collect
77ee does not collect full payment card numbers, CVV codes, or bank login credentials at any stage. Payment transactions are processed via the payment provider's own secure interface; 77ee receives only a transaction reference and confirmation status. We also do not knowingly collect personal data from individuals under the age of 18. If we become aware that such data has been collected, it will be deleted without delay.
How We Use Your Information
Every use of your personal data by 77ee is tied to a specific, documented purpose. We do not process personal data for any purpose that is incompatible with those stated below. The primary purposes for which we use your data are as follows:
- Account creation and management. To register your account, verify your identity, authenticate your login sessions, and maintain the accuracy of your account records throughout your time as a 77ee player.
- Payment processing. To process deposits made via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank, and to execute withdrawal requests to your verified payment method in Bangladeshi Taka (BDT).
- KYC and compliance. To verify your age (18+ requirement), confirm your identity, and satisfy our anti-money-laundering (AML) and know-your-customer (KYC) obligations. This is a legal obligation and is not optional.
- Platform operation and personalisation. To deliver the games, sports betting markets, and promotional content that make up the 77ee platform, and to personalise your experience based on your stated preferences and gaming history.
- Responsible gaming monitoring. To identify patterns of play that may indicate problem gambling behaviour and to deliver responsible gaming tools such as deposit limits, time-outs, and self-exclusion options when appropriate or requested.
- Customer support. To respond to your enquiries, investigate complaints, and maintain records of support interactions for quality assurance purposes.
- Security and fraud prevention. To detect, investigate, and prevent fraudulent account activity, collusion, bonus abuse, money laundering, and any other conduct that violates our Terms & Conditions.
- Service improvement. To analyse aggregated, anonymised usage data in order to improve platform performance, game selection, payment flows, and the overall user experience for all Bangladeshi players.
- Marketing communications. To send you promotional offers, seasonal bonuses (Eid, Pohela Boishakh, BPL, T20 World Cup), and platform updates via email or SMS — but only where you have provided explicit consent to receive such communications. You may withdraw this consent at any time.
Legal Basis. 77ee processes personal data on the legal bases of contractual necessity (to deliver the services you signed up for), legal obligation (KYC and AML compliance), legitimate interests (fraud prevention and platform security), and consent (marketing communications). Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of any prior processing.
Sharing and Disclosure of Data
77ee does not sell or rent your personal data to any third party. We share personal data only with carefully selected partners and only to the extent necessary for the specific purpose described. The categories of recipients with whom data may be shared are listed below.
3.1 Payment Service Providers
When you make a deposit or withdrawal, the minimum necessary data (such as your mobile wallet number or bank account identifier) is transmitted to your chosen payment provider — bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, or BRAC Bank — solely to execute the transaction. These providers are independent data controllers operating under their own privacy policies and regulatory frameworks.
3.2 Game Technology Providers
Game Providers integrated into the 77ee platform (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) may receive limited session and account data necessary to deliver game functionality. This typically includes a session token and an anonymised player identifier, not your full personal profile. Game Providers are contractually bound to process this data solely for game delivery purposes.
3.3 Identity Verification Partners
Where 77ee uses a third-party KYC verification service to process identity documents, that provider will receive the documents you submit and return a verification result to 77ee. KYC partners are bound by strict data processing agreements and are not permitted to use your data for any purpose other than completing the verification.
3.4 Legal and Regulatory Authorities
77ee may be required to disclose personal data to law enforcement agencies, financial intelligence units, or other competent regulatory authorities where we are legally obligated to do so, or where we have a good-faith belief that disclosure is necessary to protect the rights, property, or safety of 77ee, our players, or the public. We will notify affected players of such disclosures to the extent permitted by law.
3.5 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of 77ee's business assets, player personal data may be transferred to the acquiring entity as part of that transaction. Players will be notified of any such transfer and the privacy terms applicable to their data under the new ownership before the transfer takes effect.
Data Processing Agreements. All third-party service providers that process personal data on behalf of 77ee are required to enter into a formal data processing agreement that obligates them to protect your data to the same standard as 77ee, to use it only for the specified purpose, and to delete it upon termination of their service engagement.
Data Retention and Storage
77ee retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and compliance obligations. The retention schedule below reflects our standard practice.
| Data Category | Retention Period | Basis for Retention |
|---|---|---|
| Account and Identity Data | Duration of account + 5 years post-closure | AML / KYC compliance obligations |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping requirements |
| KYC Verification Documents | 5 years post account closure | Regulatory compliance and fraud investigation |
| Gaming Activity Logs | 3 years from session date | Responsible gaming monitoring; dispute resolution |
| Support Communications | 2 years from last interaction | Quality assurance; dispute evidence |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Proof of lawful marketing basis |
| Technical / Server Logs | 90 days | Security monitoring and incident response |
Data Storage Location
Player data is stored on secure servers. Where data is processed by third-party service providers located outside Bangladesh, 77ee ensures that appropriate contractual safeguards are in place to protect your data to a standard equivalent to that which applies within Bangladesh. Upon expiry of the relevant retention period, personal data is either permanently deleted using secure deletion methods or anonymised such that it can no longer be linked back to an individual player.
Your Privacy Rights
As a 77ee player, you hold the following rights in respect of your personal data. To exercise any of these rights, contact our support team at [email protected] with your registered account email and a description of your request. We will respond within a reasonable timeframe and in any event within 30 days of receiving your request.
How to Submit a Request. Email [email protected] with the subject line "Privacy Rights Request" and include your full name, registered email address, and a clear description of the right you wish to exercise. Our team will acknowledge your request within 48 hours (Bangladesh Standard Time, UTC+6) and complete the action within 30 calendar days.
Security Measures
77ee implements a multi-layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Our security framework includes the following controls.
TLS/SSL Encryption
All data in transit between your browser and our servers is encrypted using TLS 1.2 or higher, preventing interception by third parties on the same network.
Encrypted Data at Rest
Sensitive fields including passwords, identity document references, and payment identifiers are stored using strong encryption algorithms. Plain-text storage of sensitive data is strictly prohibited.
Access Controls
Internal access to player data is granted on a strict need-to-know basis. All staff with data access undergo security awareness training and are bound by confidentiality obligations.
Continuous Monitoring
Our security systems monitor platform infrastructure around the clock for anomalous access patterns, login attempts, and indicators of compromise, with automated alerting and incident response protocols in place.
Data Breach Response
In the unlikely event of a personal data breach that poses a risk to player rights, 77ee will notify affected players via the email address associated with their account without undue delay after becoming aware of the breach. The notification will describe the nature of the breach, the categories of data affected, the likely consequences, and the measures 77ee has taken or proposes to take to address it. Players are encouraged to report any suspected unauthorised access to their 77ee account immediately by contacting [email protected].
Updates to This Policy
77ee reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or the services we offer. When a material change is made — for example, a new category of data being collected or a new purpose for processing — we will notify registered players via the email address associated with their account and by posting a prominent notice on the 77ee platform for a period of not less than 14 days before the change takes effect.
For minor or administrative changes (such as updated contact details or improved clarity of existing descriptions), the policy will be updated without individual notification, but the effective date at the top of this document will be revised to reflect the update. It is your responsibility to review this policy periodically.
Continued use of the 77ee platform after the effective date of an updated Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with a change to this policy, you should cease using the platform and may request account closure by contacting [email protected]. Requests for account closure submitted in response to a privacy policy change will be handled as a priority by our support team.
This Privacy Policy is written and published exclusively in English. In the event of any inconsistency between this English version and any translated summary, the English version shall be the controlling document.
Stay Informed. To ensure you always have access to the current version of this Privacy Policy, bookmark this page at 77ee.ws/privacy-policy. The effective date displayed in the hero section above will be updated whenever a revision is published.
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